How long it takes to make a second coach

The owner had demand for two coaches and one coach's worth of judgment. Every hire he made spent a year in the awkward middle, capable of running sessions and not capable of writing what came after them.

So he did what most owners do: he kept doing the reports himself, at night, for every client. That works until it doesn't, and it also teaches the new coach that the report is somebody else's job.

What shortened the ramp was making the report the training, not the output of training. In week two a new coach writes their own report with the senior coach sitting next to them, and gets it torn apart while the client hasn't seen anything yet.

Six months in they're signing their own. Eighteen months of apprenticeship compressed into two quarters, mostly because the feedback loop stopped being about exercises and started being about sentences.

He can now hire ahead of demand, which is the difference between a studio that grows and a studio that's always at capacity.

MOJOWAY's body kit cuts the mechanical part of that work to minutes, so the senior coach's time goes into the part only a senior coach can do.