The friend who asked for the numbers

They were at a birthday party and the friend was halfway through a bottle of wine and a complaint about her knee. The client said the studio had fixed his, and the friend asked the question that ends most vague claims: can I see the actual numbers.

He opened his phone and showed her the page. Two scans, six months apart, the same three figures, and a coach's line about the knee loading pattern they'd changed in week two.

The friend called the studio on Monday. She's in her second year now.

He hadn't been coached to sell anything. He didn't have a discount code. He had a page because the studio gave him one every quarter and it had ended up in his phone.

That's the least engineered referral system available: make the proof portable, and let people carry it in their pocket.

The owner's conclusion was that the pages did better than the testimonials, because a testimonial describes an experience and a page shows a measurement.

MOJOWAY's body kit delivers each client a portable page, in a format that survives being screenshotted, forwarded, and read on someone's phone at a party.