The report with your name on it

The client is a woman in her mid-forties. She's been training for a year, and mostly she measures progress by how her clothes fit.

Then her coach sends a two-page report: her numbers, a plain-English explanation of the three that matter, the direction they've moved since the last scan, and a short note the coach wrote herself.

Halfway down the first page she forwards it to her sister with one line: this is the first time anyone has shown me what's actually happening.

Nobody asked her to forward it. That's the point. A document with the coach's name on it and the client's numbers in it does something a verbal session can't: it becomes evidence, and evidence travels.

Which matters for the coach too, commercially and otherwise. Clients who can show someone else what they paid for are the ones who renew, and the ones who bring their sister next year.

MOJOWAY's kit is built around that document: the coach's branding, the coach's note, the client's numbers, no diagnosis anywhere.